Let others spread your ideas and tell your stories online

November 15, 2009

David Meerman Scott tells us that when others spread your ideas and tell your stories online, buyers are eager to do business with you and all kinds of doors begin to open. The bottom line is that in order for others to tell your story you need to get your product in shape.
Make sure you [...]

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How Sparkle are launching their exciting, new social network with a bang!

November 11, 2009

How do you start a massive online party and get thousands of people to attend? That’s the challenge we’re now working on, with the forthcoming launch of Sparkle – an exciting new Social Network with a huge difference.
The first thing you need is to organise a terrific party! And that is the mammoth task the [...]

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4 radical ways the Internet has changed!

November 5, 2009

The Internet is changing. That much you probably knew already. But the events of the last week or so reveal just how much.
For example, did you know that 25% of pages viewed on the Internet in the US are Facebook pages? Yes, that’s one in every four! It takes a while to digest a statistic [...]

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Has your business got a plan to survive the economic recovery?

October 29, 2009

A couple of weeks ago, Google caused quite a stir when they reported record profits for Q3 2009 and heralded the end of the global recession. Today, the US government has reported a 3.5% growth in the US GDP in the same period, a better-than-expected figure that ends a long stream of declines.
Although Wall Street [...]

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Get even better social marketing results with some great incentives!

October 23, 2009

Are you using social media to promote your business online? If you’re not, get rid of your excuses and start today!
But assuming you’re already active on the social media scene, it’s time to look at what kind of approach you are taking to the whole social networking business. In other words, are you being aggressive [...]

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Will Google Wave kill Facebook?

September 28, 2009

On the 30th of September 2009, Google will be giving out 100,000 invites to people who have registered to be among the first to try out Google Wave. In case you haven’t heard, this is a new and revolutionary Google application that could very well turn online communication and collaboration completely on its head.
Take [...]

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Will your business survive the age of Digital Darwinism?

September 23, 2009

The principle of Survival of the Fittest applies to the business world just as it does in nature. Those businesses that are able to adapt to make the best of the circumstances are the ones that prosper. The rest slowly die out, or maybe just manage to scrape a meagre existence on the sidelines.
As business [...]

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Tenerife is THE place to play golf! Let’s promote it together

September 21, 2009

Tenerife is the ideal place to play golf. You’ll find a variety of stunning courses to choose from, excellent facilities and perfect weather all the year round. If you’re in the local golf business, you know that.
But most European golfers and even some golf holiday companies simply have no clue. They have no idea [...]

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Start a Social Media Team and market more efficiently online

September 14, 2009

You have understood the benefits of using social media to engage customers. You know how to get started using Facebook, Flickr, Twitter and a variety of other sites to raise awareness and build your brand. You have grappled with the 7 deadly excuses not to use social media marketing and persuaded the sceptics in your [...]

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Puerto Colon, first stop for sea style and safety

September 1, 2009

We are so lucky here in Tenerife to have so much on tap, beaches, secluded coves and vibrant marinas for those with the sea in their blood. just a short hop from our offices, Puerto Colon is a bustling marina in the heart of the tourist area of Costa Adeje. Canary Islands Marine are well [...]

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