Jul
17
Pay-per-click advertising services like Google AdWords and Yahoo Search Marketing may be just the thing you need to boost your online business. Here’s the basic concept, described in Google’s own words on the front page of their website adwords.google.com:
With Google AdWords you create your own ads, choose keywords to help us match your ads to your audience and pay only when someone clicks on them.
It really makes Internet marketing seem like child’s play, doesn’t it? Just sign up, give your keywords and ads to Google, together with your credit card details and hey presto! Droves of visitors are flocking to your website wanting to do business with you.
Then, why are so many people disappointed with the results of their self-run PPC advertising campaigns?
The simple answer is that Pay-Per-Click advertising is not a magic formula just waiting to be applied, like Google would have you believe. Just as with any other kind of marketing, there are lots of factors that can make or break a campaign. For example:
- Choose the wrong keywords and you could blow your budget (by paying too much per click), attract the completely wrong audience, or both.
- Write bad adverts and you could be paying for lots of clicks from people who have no intention of doing business.
- Send your visitors to the wrong part of your website and you might put off even the most qualified prospect.
The list of potential pitfalls goes on, and each one could spell disaster for your online advertising campaign.
This is precisely why entrusting your Pay-Per-Click advertising to qualified experts will prevent you from squandering your online marketing budget and pay for itself countless times over in terms of drastically improved results. Also remember that even a finely tuned PPC campaign has to be regularly monitored – and its statistics carefully evaluated in the light of a changing market – for it to keep on performing well.
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In spite of the misleading front-page blurb, Google itself recognises that it takes experts to run effective PPC campaigns. This is why they came up with the Google AdWords Professional certificate system to recognise proficient campaign managers. And what’s more, our PPC director, Luigi Muto says that even after obtaining his Google AdWords certificate with an outstanding 85% score, he’s constantly discovering new ways to eke out still more performance from the Pay-Per-Click marketing machine.
So, whether you’re feeling brave enough to go it on your own with a Pay-Per-Click advertising campaign, or if you’ve been disheartened by the tales of woe of those who have done so and failed, remember that there is another option. Put you campaign in the hands of our experts at PayPerClickManagement.eu and just sit back and enjoy the results.
It’s one simple and easy step to successful PPC advertising.
Jul
6
How to Enjoy Long Term Internet Marketing Success
Filed Under General Stuff, Pay Per Click, SEO | 3 Comments
A good and solid Internet presence is not something that comes free.
Whether you’re just starting out, or even if you have been online for years, your website will be totally unknown to the Internet masses unless you devote a portion of your marketing effort and budget to online promotion.
On the Internet, all websites, great and small, are just like shops set up in unfrequented side streets on the edge of town. People will not visit unless they are actually sent there. And you’ll need a good online marketing and advertising strategy to draw them in.
In recent years, Pay Per Click Marketing in the search engines and on other websites has established itself as an excellent way to quickly attract targeted visitors to your website.
In fact, the second best thing about Pay Per Click Marketing is that you can have your website’s traffic shoot through the roof almost instantly. And the best thing about it is that you can calculate your cost-per-lead, or even cost-per-sale down to the last cent and see exactly what you are getting for your investment.
Pay Per Click works so well that we would recommend you spend up to 70% of your online marketing budget on this method while your website is still new.
And yet, even such a great thing can be overdone! Many businesses completely give in to the temptation of quick returns that Pay Per Click offers and totally ignore other complementary Internet marketing methods that promise even better results in the long run.
If you want to get the most out of your online marketing, you should aim at ranking high in the free search engine listings related to your business. Although this, so called, Search Engine optimisation is something that will take a considerable time to yield results, it should be your long term goal and will boost your credibility way over that of your competitors who only appear in the paid listings.
So, how do you go about it?
1. Optimise your web pages for the search engines
One aspect of SEO involves optimising your web pages by embedding targeted key words or phrases in the text on your main website. These key terms must be carefully chosen to be ones that your potential clients are likely to search for. The overall design of your website should also be taken into account as it can affect your rankings too.
2. Allocate some of your budget to obtaining inbound links to your site
Many search engines also place a lot of importance on the number of links to your web pages from other websites. This is based on the idea that the more people link to you, the more important (and relevant) you must be. By spending a portion of your online marketing budget on acquiring inbound links from other websites, you work your way towards an even higher ranking in the search engines.
3. Regularly add new information to your website
The search engines tend to notice when you don’t add new information to your website and your content becomes stale, and you will be penalised by sliding down the search rankings. And of course, your human visitors just won’t return unless you regularly add new web pages and interesting articles to your web site.
4. Start a blog
Starting a web log, or blog, where you post news and short articles related to your business is an excellent way to keep your website fresh. But a blog is much more than accumulating relevant content for visitors and search engines. Blogging is a great way to interact with potential clients who can leave comments about what you write. And, if you go beyond pure self promotion and post worthwhile content that people will want to link to, you’ll eventually end up with lots of free inbound links and traffic too. We’re barely scratching the surface of the awesome marketing power of blogs here, so watch out for more in future posts.
There are also other non-SEO marketing strategies that you should seriously consider, including:
Advertising on other websites
Although not usually a cost-effective way to get inbound links, advertising on other websites can be a great way to piggyback on their popularity to spread the word about you. For example, if you sell real estate, you can have your portfolio displayed on web portals related to the country or region where you operate and reach thousands of potential clients that way.
Opt-in e-mail marketing
The key word here is opt-in. Spamming a random e-mail list is not only illegal, but highly inefficient too.
By encouraging visitors to your web site, as well as your current clients, to subscribe to receive interesting information, together with news and promotional advertising by e-mail, you build up a highly valuable mailing list of targeted people who are actually interested in your services.
You can also consider purchasing mailing lists from list brokers, but you have to make sure that the people on the list are not only highly targeted, but are there because they have expressed an interest in receiving info from your kind of business. Otherwise, it’s just a waste of time.
Well, those were a few Internet marketing ideas to consider as you plan your strategy. Remember, the secret is to think long term and, of course, to diversify your efforts for best results.
Jul
1
Horizon Property Rentals
Filed Under Web Design Portfolio | Leave a Comment
Part of the Horizon Property Group specialising in holiday rentals throughout the Canary Islands.
Canary Islands Holiday Rentals
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Jul
1
Tenerife Properties
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Tenerife Properties are a British Estate Agent based in Costa Adeje.
Jul
1
Specialist in Fuerteventura Real Estate base in Corralejo.Â
Jul
1
Fuerteventura Properties
Filed Under Web Design Portfolio | Leave a Comment
Fuerteventura Properties website was recently launched with great success. An Irish developer and investment group, they can only go from strength to strength.Â
Fuerteventura Properties
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