Oct
18
Recommended Canary Media
Filed Under Linking, General Stuff | Leave a Comment
The following media companies and websites are those that Sorted Sites has found to offer the highest level of effectiveness and value in their respective fields. These are people to whom we regularly send clients and recommend without reservation. The individuals mentioned are people we have worked with personally or referred to successfully in the past. We would recommend everyone on this list to provide an honest and effective form of advertising for us or our clients.
None of the companies or individuals we have listed were charged, nor does Sorted Sites profit from any referrals. We list these companies because they provide a great value service to their customers and it’s our goal to see that everyone who we come into contact with, whether they hire us or not, obtain the best possible service. If by any chance you have had a bad experience with any of these companies please email me john@sortedsites.com
Media Companies, Web sites and individuals we recommend, in no particular order:
Etenerife
www.etenerife.com - Julie runs one of Tenerife’s top portals that cover the full spectrum of issues for both Tourists and Resident Expats. We have referred several clients in the past with guaranteed success. Julie is usually our first port of call once we have finished a new web site 
Email Julie at info@etenerife.com for more information or call 922 733 583
Freedom4Sale
www.freedom4sale.com - Lynne and Paul have been around for a long time, they have been responsible for over 35 issues of their property magazine FREEDOM4SALE being published, covering properties in the Canary Islands. I have found that their web site, freedom4sale.com, has been one of the best generators of sales leads in the Canary Islands. Call Lynne 928 845 944 or email lynne@freedom4sale.com
Power FM
www.powerfmradio.com - Phil is the new sales manager at Power FM Radio, Power FM offer two excellent advertising opportunities via their web site and Radio station, both of which cover the whole of the Canary Islands. Email Phil phil.thraves@powerfmradio.com
Fuerteventura.com
www.fuerteventura.com- Gary runs the extremely successful website in Fuerteventura, for some reason Google loves what Gary does and you will find fuertevetnura.com coming up on the first page for almost any search on Fuertevetura. Email Gary on advertising@fuerteventura.com
Property Base
www.propertybase.net - This is one of our web sites but I would recommend Real Estate Agents in the Canary Islands to advertise here as you only pay per lead and you get a free link listed on the web site. Contact Carol at info@propertybase.net
Living Tenerife
www.livingtenerife.com - Sean and Mailing have managed to rise to the top of an extremely competitive market. The Living Tenerife magazine is one of the most respected and classy publications covering the Lifestyle, Culture, Property and Restaurants in Tenerife and The Canary Islands. Email advertising@livingtenerife.com
Pay Per Click Manager
www.payperclickmanagement.eu
Luigi (half South African half Italian) runs our own website to manage Pay Per Click accounts. Luigi is a Google Adwords Professional and highly efficient in managing Pay Per Click accounts on Google, Yahoo and MSN.
Casa Post
http://www.casa-post.com
John Summers has been successfully running his property magazine in Tenerife now for over 8 years. Through competitive pricing and good distribution Casa Post has retained loyal advertisers.
Tenerife Resorts
www.teneriferesorts.com and www.canaryislandsresorts.com. Graham and his web sites offer a reciprocal link that is well worth it.
Tenerife News
www.tenerifenews.com - David Gilroy-Jones, editor of Tenerife News is one of the most respected media men on the Island. Their presence off line and online make them the premier News Media in Tenerife.
Tenerife Distribution
www.tenerifedistribution.com - We are often sceptical about referring local off line media (magazines and newspapers) however if we know that Graham and his team at Tenerife Distribution are the distributors, then we feel more confident that our client will get value for money with an excellent service. Tenerife Distribution are presently responsible for distributing The Tenerife Property Guide, Freedom4 Sale, Casa Post, Orange Pages and more… Call Graham 650 827 280 or email info@tenerifedistribution.com
Write-On
www.write-on.net - Andrew has written for us on a number of occasions, his ability to grasp what our clients needs are and put them in writing whilst still respecting our need for search engine keywords to be used is a unique skill. email Andrew andrew@write-on.net
Oct
13
Google buys youtube for 1.65bn
Filed Under General Stuff | Leave a Comment
Last weeks buzz was all about the rumour that google was about to purchase youtube, well thats all history now - the deal has been done at a cool cost of 1.6bn. I read this post from Ken McCarthy’s blog thats puts an angle on the purchase.
YouTube, launched in February 2005 and has grown quickly into one of the most popular websites on the internet. It has over 100 million videos viewed every day and an estimated 72 million individual visitors each month. Mary Rose posted an emotional thank you on the youtube blog reassuring users that they won’t have to start paying for youtube.
Oct
11
Why Ongoing Internet Marketing is Vital for Your Website’s Success
Filed Under Pay Per Click, SEO, General Stuff | Leave a Comment
You get your fabulous new website. You put it online. You sit back, and wait.
You design a great magazine advert. You file it away in a back room. You sit back, and wait.
The two are equivalent and the end result is the same!
Nobody will ever come looking for your ad in the bottom drawer of a filing cabinet and the same goes for the online world. Just because your website is somewhere ‘out there’, it doesn’t mean that any of your potential clients (or the search engines for that matter) will find it. They have to be sent there!
This is why allocating a separate budget for an ongoing Internet Marketing campaign to drive visitors to your website is every bit as important as investing in professional Web Design. Many websites totally flop because their owners fail to grasp this vital (and seemingly obvious) point.
Read on to learn more about Internet Marketing and how to go about it.
Climb up the search engine rankings with ongoing Search Engine Optimisation
The best known Internet Marketing strategy is to get your website to rank high in the search engines (Google, Yahoo, MSN, etc). This is known as Search Engine Optimisation (or SEO).
SEO should begin right from the Web Design stage, by designing your website and its structure in such a way that the search engines can easily access and index its content. Besides, you should entrust the writing of the text on your web pages to an experienced SEO copywriter, who will ensure that your web pages target the very keywords your potential clients are searching for.
Once your website is up and running, don’t be disappointed if it does not appear in any of the search engines right away – it won’t! Only one thing will actually get your website to climb up the search engine rankings and continue to maintain its position there – an ongoing SEO marketing campaign comprised of the following strategies:
- Add new content regularly to your website
By adding new web pages, articles or blog posts regularly – at the very least on a monthly basis – your website grows and gains greater credibility in the eyes of the search engines, resulting in higher rankings. On the other hand, if you do not keep on adding new content, your website will eventually be branded as ‘stale’ and penalise accordingly. - Add inbound links to your website on a monthly basis
The search engines can also estimate how ‘important’ your website is based on the amount of other websites that link to it. Some people will link to you eventually if you put a good deal of interesting and valuable content on your website, but this is not usually enough. The inbound linking aspect of SEO involves free and paying for a number of new links to be set up to point to your site. Keep in mind that rather than adding a large amount of inbound links at one go, it is much better (especially as regards Google) to add a few links regularly on a monthly basis.
Give your website an initial boost with Pay-Per-Click Internet Marketing
Achieving high search engine rankings is something that takes a considerable amount of work – and time. Your ultimate goal should be to get the majority of your visitors via the search engines and, since SEO generally takes about 8 months to 1 year to start producing results, it is something that you have to start working on right away.
In the meantime, you should drive traffic to your website using Pay-Per-Click (PPC) marketing, where small adverts are placed prominently on the search engines (in the search results of your target search terms) and you pay only when someone clicks on your ad and is sent to your website.
We recommend that you budget to run a PPC Internet Marketing campaign concurrently with your SEO for the first year. Eventually, once the Search Engine Optimisation is yielding results and you are getting traffic on your primary search terms, you can divert your PPC marketing budget as needed, to cover secondary search terms related to your business.
Effective Internet Marketing is crucial for your website to receive the consistent volume of traffic it needs to produce results. The sooner you embark on a properly organised campaign, the sooner you’ll begin reaping the rewards of your online presence.
You can read more about successful long term Internet Marketing here.
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