Mar
28
This week´s recommend a Blog of the Week goes to Real Estate Tomato
Filed Under Blog News, Blog of the Week, General Stuff | Leave a Comment
The Sorted Sites Blog of the Week is awarded to The Real Estate Tomato during the previous week (Friday to Thursday). Jim Cronin runs Real Estate Tomato and we are envious as can be about this blog! It offers great advice and tips for Real Estate Agents to market their Blog. Well done Jim keep the tomato juice flowing!!!
Mar
18
This week’s recommend a Blog of the Week goes to Horizon Property Group
Filed Under Blog News, Blog of the Week, General Stuff | 1 Comment
The Sorted Sites Blog of the Week is awarded to Horizon News during the previous week (Friday to Thursday). Lorna Eade at Horizon News which is the blog for the Horizon Property Group, gets our Blog of the Week award for outstanding and good value content. If ever Real Estate Agents in the Canary Islands are looking at how to launch or run a blog, then you would be well advised to take a look at Horizon News as a good reference point.
Mar
6
By the way, we’re among the top 50 real estate marketing bloggers
Filed Under Blog News | Leave a Comment
Back in December, one of our blog’s readers congratulated us on being included by International Listings in their list of the Top 50 Real Estate Marketing Bloggers.
It was terribly close to Christmas, and we were so busy finishing off a good deal of work before the end of the year that we somehow forgot to tell you.
Now you know 
Feb
2
Most people I’ve spoken with about starting a blog for their business have said they unsure what to write about or how to get started. I would sugest that before you start a blog read up on your compeitiors blogs and others in your market. You can test your blog voice by leaving comments on other blogs.
When you feel you are ready to start blogging make sure your blog address is yourwebsitedomain.com/blog or youblogdomain.com try and avoid signing up for a free blog as offered by blogger, wordpress or typepad. We use wordpress to set up a blog on your own domain, this ensures that your blog always remains yours.
Usefull links:
Our website to create a business blog
Nov
14
Widespread love at first sight is rarely on the cards when it comes to new technologies and blogs are no exception. If you know what a blog is, have read a few, but have no idea why you should set one up for your business, you’re not alone!
As Bredin Business Information reveals in a recent study of small and medium-sized businesses, only 14% of those surveyed believe that blogs are important and will be in the future. Surprised? Or shocked even? Don’t be!
The exact same thing happened with the Web, 10 years ago or so.
You definitely remember the time when few businesses had a website and most of those that did just made do with something hastily cobbled together in a night. Today, if your flashy, dancing and singing website that can almost make you coffee is down for anything approaching half an hour you’re already thinking in terms of ‘productivity downtime’ and ‘lost revenue’ as you jump onto the phone to complain to your web hosting company! And the same thing will happen with blogs soon enough!
Brent Leary points out a few reasons why so many businesses are slow on the uptake when it comes to the using the Internet to encourage two-way communication between companies and their clients - the so-called Web 2.0 services that include blogs, wikis (think of a small version of Wikipedia specifically about your products or services), forums and so on.
Besides, in the case of blogs, many blogging businesses simply use their blog to trumpet out marketing talk rather than as a medium for two-way communication. If you’re doing that, you’re totally missing out on the opportunities blogs give you to listen to feedback from your clients and learn valuable information about the outside perspective towards your company.
The thing is this: Web 2.0, and blogs in particular, are technologies that you simply cannot afford to ignore. You’ll probably end up having a blog one day anyway (just like you have a website now), so why not take the lead and start reaping the benefits right away?
After all, the best way to discover what blogs can do for you is to embrace the technology and get involved. Start a blog, get used to posting in it regularly and watch it grow into a valuable resource for your readers/clients and also a way you can learn from them just what they want and expect through the comments they post back. It’s as easy as that and there’s also a host of other benefits to be had including better search engine visibility as we discuss in this blog post that does not only apply to estate agents (despite the title).
Even short blog posts that take you just a few minutes each are great if you manage to pack in some juicy information or spark off interesting discussions among your readers!
And while you’re at it, take a look at other aspects of Web 2.0 (including social networks like LinkedIn). They will help you build a strong readership for your blog, which will in turn give more power to your other networking efforts.
Welcome to the future - it’s a very exciting time indeed!
Nov
10
Sorted Sites joins Technorati
Filed Under Blog News | Leave a Comment
Nov
8
Actual Properties launch their web site and blog
Filed Under Blog News, Our Latest Design work | Leave a Comment
With over fifteen years of experience in the construction industry and the Tenerife Property Market, Actual Properties are well placed to advise clients on the best route in planning their investment in Tenerife. Ricardo Esquivel, the proprietor of Actual Properties, started with his first project over ten years ago and has grown from strength to strength in this ever demanding marketplace.
Oct
19
Estate Agents: Grow your online market with your own Real Estate Blog
Filed Under Blog News, Content Copy Writting | 2 Comments
Most people search for property online much before they ever walk into an estate agent’s office. That’s no secret! And neither is the fact that maintaining a strong Internet presence is vital for success in today’s highly-competitive Real Estate markets.
This is where your real estate blog comes in, and it is one of the most powerful and least expensive tools in an estate agent’s online marketing arsenal.
Setting up a real estate blog is simple - at Sorted Sites we can take care of the design and other technical bits at a very attractive price. And once that’s done, posting articles to your blog is a piece of cake. If you can write an e-mail, you can do it yourself! Or should you like, our professional copywriters can write some or all of your blog posts at competitive rates to help you give your blog the right tone and style.
So, what are the main benefits of blogging?
Once your real estate blog is up and running, you can:
Establish yourself as an authority in your real estate market
By regularly posting interesting and valuable articles and market news to your real estate blog, you provide your readers with the relevant and up-to-date information they seek. This will keep them checking back to your blog and will also project a professional image of your company as estate agents who have their finger on the pulse of the real estate market.
Build a relationship with prospective clients from all over the world
Strong relationships bring good business. Your real estate blog allows you to steadily build a devoted following of readers who are interested in buying property in the areas you operate in. Besides, readers can comment on your blog posts, so you not only get instant feedback, but you get to know your prospects and start building relationships with them even before you meet.
Boost your estate agency’s visibility on the search engines
Search engines like Google love nothing more than a living, changing website that is constantly being updated, so don’t be surprised if you see your dynamic real estate blog overtake your primary website in the search rankings. What’s more, you can link to your main website from your blog to improve its position in the search engines too.
Instantly showcase new properties and new property developments
Your real estate blog is the perfect place to announce new developments and selected properties as soon as they become available. Post pictures, link to more information on your company website and even keep your clients up to date with the construction progress of their off-plan property.
Let everyone know about your in-house news
Expanding to a new area? Opening a new branch? Hiring new staff? You can let the world know all about it on your real estate blog and be seen as a growing and dynamic business.
*******
These are just some of the most important benefits of having your own real estate blog. Please contact us at Sorted Sites for more information or fill in our ‘Create a Blog’ enquiry form and we’ll get back to you.
Here are some examples of our customers’ real estate blogs:
Centro Inmobiliario property blog
Jul
20
Stephen Eade launches Horizon News.info
Filed Under Blog News | Leave a Comment
The Canary Islands and the lesser well known Cape Verde, are at the forefront of a very popular and demanding property market. Having recently launched their blog, Horizon News, Stephen Eade from the well established Horizon Property Group, with the help of Lorna Eade, are keen to have an open transparency on all that is new and happening in these great locations.
Aug
1
What is a Blog?
Filed Under Blog News, General Stuff | Leave a Comment
A blog is an online journal that represents an explosion of information linking together into a vast network. Blogs for Business are a great way to advertise your company and receive some genuine feedback from the people that matter – your clients and prospective clients.
Â
Blogs for Business
 By making contact with this marketplace, blogs for business can establish one-to-one links with customers and enhance your company by promoting a service, product or brand. Any feedback you receive from your blog is a buzz, even if it is negative! Establishing a dialog with customers, offering a focus group, obtaining feedback on potential services or product and even featuring specific products or services to a dedicated audience can only be a good thing, can´t it!
 Tracking
 The tracking of discussions on your blogs for business can lead to a greater understanding of your clients and your company´s future. Many companies use their Blogs for Business as a marketing tool and turn it into their own market research arm. Even postings from small-time bloggers can get picked up by a search engine – think of the value your blogs for business would create in the virtual world!
 Blogs knock down the barriers between a company and its customers and businesses need to take this into account and adapt accordingly. Take onboard people’s comments and concerns and use them to your advantage.
 For businesses that don’t set up a blog for business, they are definitely loosing out on the opportunity of pinpointing and developing relationships with their customers and prospective customers. Some blogs for business can attract 100,000 visitors a month – an opportunity not to be missed out on!
Â
Be Transparent
No hard and fast rules exist for blogs for business, but there are a few principles emerging, including the importance of full disclosure. Being open about the kind of marketing you’re doing is critical and by taking a creative approach to the market you will find that your blog for business is definitely the way forward
Â
In the world of blogs for business, you may find more value in sharing what you are about and what you do. Blogs for business are certain to make you rethink what should be discussed because companies are increasingly sharing such information to win new partners and harvest fresh ideas. Business blogs are part of the future!
If you would like some more information about Blogs contact sorted sites
View John Beckley's profile