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• Search

Most people search for property online much before they ever walk into an estate agent’s office. That’s no secret! And neither is the fact that maintaining a strong Internet presence is vital for success in today’s highly-competitive Real Estate markets.

This is where your real estate blog comes in, and it is one of the most powerful and least expensive tools in an estate agent’s online marketing arsenal.

Setting up a real estate blog is simple - at Sorted Sites we can take care of the design and other technical bits at a very attractive price. And once that’s done, posting articles to your blog is a piece of cake. If you can write an e-mail, you can do it yourself! Or should you like, our professional copywriters can write some or all of your blog posts at competitive rates to help you give your blog the right tone and style.

So, what are the main benefits of blogging?

Once your real estate blog is up and running, you can:

Establish yourself as an authority in your real estate market

By regularly posting interesting and valuable articles and market news to your real estate blog, you provide your readers with the relevant and up-to-date information they seek. This will keep them checking back to your blog and will also project a professional image of your company as estate agents who have their finger on the pulse of the real estate market.

Build a relationship with prospective clients from all over the world

Strong relationships bring good business. Your real estate blog allows you to steadily build a devoted following of readers who are interested in buying property in the areas you operate in. Besides, readers can comment on your blog posts, so you not only get instant feedback, but you get to know your prospects and start building relationships with them even before you meet.

Boost your estate agency’s visibility on the search engines

Search engines like Google love nothing more than a living, changing website that is constantly being updated, so don’t be surprised if you see your dynamic real estate blog overtake your primary website in the search rankings. What’s more, you can link to your main website from your blog to improve its position in the search engines too.

Instantly showcase new properties and new property developments

Your real estate blog is the perfect place to announce new developments and selected properties as soon as they become available. Post pictures, link to more information on your company website and even keep your clients up to date with the construction progress of their off-plan property.

Let everyone know about your in-house news

Expanding to a new area? Opening a new branch? Hiring new staff? You can let the world know all about it on your real estate blog and be seen as a growing and dynamic business.

*******

These are just some of the most important benefits of having your own real estate blog. Please contact us at Sorted Sites for more information or fill in our ´Create a Blog’ enquiry form and we’ll get back to you.

Here are some examples of our customers’ real estate blogs:

AIP Property Group blog

Horizon Property Group blog

Tate Properties blog

Centro Inmobiliario property blog

At the moment I’m reading THE NEW RULES OF MARKETING & PR by David Meerman Scott and although only half way through the book, it has me hooked on its continuous theme..
..that by blogging, using chat rooms, podcasting, news releases and more, company’s can reach buyers directly. That by putting a personality behind your brand you will gain advantage over your competitors!

David goes on to stress about the importance of having good quality content that will be targeted to your customers.
I believe that the above strategy will not hurt your own search engine optimisation either. Google will also be studying a company´s online profile (across their web site, blog and forums they contribute to etc) and if  active in these areas then they  should have preference at the top of the search results.

Sorted Sites have lauched CanaryPR.com which will allow Canary Islands businesses to issue online press releases for FREE

Nick Usborne is an expert in web page optimization and online copywriting. He specializes in helping businesses increase their web site conversion rates. In the audio below Nick talks about how to improve web page conversion rates, something we at sorted sites are constantly striving to improve on.

Get the Flash Player to see this player.

 

Rentals and Property Management company Solymar Holidays based in Fuerteventura are delighted to announce the launch of their new web site solymarholidays.com.

Finding a gap in the Fuerteventura accommodation rental market, Jane Ball Co-proprietor was quick in wasting no time on this great new venture commenting our  focus is to find you the perfect place to stay, whether that´s for a few days, a few weeks or longer. In addition, we can also manage the property on your behalf should you so wish.

With some of the best long term rentals and short term rentals currently available in Fuerteventura and a professional property management service,  you are sure to be impressed with this company and its great new site. Contact them soon.

Design, Content and Internet Marketing by Sorted Sites.com

Gran Canaria real estate agent, Dream Home Okey S.L recently launched their new website mydreamhomespain.com offering  clear and understandable information on how they can help clients with their property investment in Gran Canaria. 

With a complete buyers guide, property finder and latest news to help you in your search for that ideal property or business, they are on hand to assist you every step of the way.

With planned growth over the coming months, the site will become an essential resource for any discerning property investor looking to buy apartments, villas or indeed a business in Gran Canaria.

Mydreamhomespain.com new website is definitely an essential visit, make sure you contact them soon.

• Design, Content and Internet Marketing by Sorted Sites.com

Here is an article I found recently that studied the eyetracking movement of 100’s of users online. Read the article online http://www.useit.com/alertbox/reading_pattern.html  

 

Web site visitors rarely read your content word by word; instead, they scan a page, picking out individual keywords and headlines, I would estimate that only 15% would read the whole page word for word. We recommend using professional copy writers to write copy for your site that employ tactics to draw attention to the points you want your visitor to see.

Tatics to use when writing for the web:

• highlight keywords and keyword phrases
• meaningful headings & sub-headings
• bulleted points
• one idea per paragraph
• Say what it is don’t use over hyped marketing words
• Less is more, use about half the words you would normally use.

Sorted Sites now employ the services of 3 copy writers to assist with blog writing, website copy and monthly articles. We are recommending to our clients and new clients to take advantage of this service because google and other search engines are focusing more and more on relevant content for search engine rankings.

We recommend the service of professional web copy writers because writing for the web is completely different to writing for other media. Professional web copywriters need to know how to research keywords and keyword phrases relevant to your business, the content based on these keywords must also carry the message that the company has to say.