At the moment I’m reading THE NEW RULES OF MARKETING & PR by David Meerman Scott and although only half way through the book, it has me hooked on its continuous theme..
..that by blogging, using chat rooms, podcasting, news releases and more, company’s can reach buyers directly. That by putting a personality behind your brand you will gain advantage over your competitors!
David goes on to stress about the importance of having good quality content that will be targeted to your customers.
I believe that the above strategy will not hurt your own search engine optimisation either. Google will also be studying a company´s online profile (across their web site, blog and forums they contribute to etc) and if active in these areas then they should have preference at the top of the search results.
Sorted Sites have lauched CanaryPR.com which will allow Canary Islands businesses to issue online press releases for FREE
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Thanks for reading my book and for writing about it here. I hope you like the second half as well!
Cheers,
David
Hi John,
I might get this book to read then because the aim of my business is ‘personality’ and I find it works for me but I hadn’t thought about contributing to forums etc. and this has given me an idea. I could get together buyers into a Yahoo ‘Chat room’ so that they could discuss their experiences of buying property in Italy. Would this be internet marketing?
Keep up the ideas!
Annie
Great information you offer from your blog site!
I just started a blog with a new membership site for newbies to internet marketing it’s called IAHBE International Association of Home Business Entrepreneurs.It covers everything they need to know about marketing a new or existing home business.
I’ve just checked out your site/blog.
It’s really got some great material.
I’ve also just started into the wonderful world of Home Business through the internet.
It’s taken awhile but I believe that I’ve put together a program that has integrity and value for the person who is truly interested in developing a secure home based source of revenue.
Check it out and let me know what you think.
http://www.thebizinabox.com (site)
http://www.bobcotto.com (blog)
To be honest, all this stuff about Internet Marketing sounds confusing for me…
Your blog regarding Internet Marketing looks very interesting to me. I found it doing a search for targeted internet marketing.