Get even better social marketing results with some great incentives!

October 23, 2009

Are you using social media to promote your business online? If you’re not, get rid of your excuses and start today!

But assuming you’re already active on the social media scene, it’s time to look at what kind of approach you are taking to the whole social networking business. In other words, are you being aggressive enough when promoting your business online?

Facebook is a great way to build a fan-base and get your name out there. The same goes for many other social networking sites such as YouTube and Flickr. As you knw, the whole aim of social media marketing is to get people talking about your business. However, if you are simply throwing stuff out there in the hope that some will stick, you’re only getting half the deal.

You see, the first rule of Social Marketing is to create interesting content that people will want to share around and comment on. The second rule of Social Marketing is to do everything you can to motivate those people to take action!

Take a look at TenerifeMagazine.com’s Facebook fan drive. They’re not just asking you to become a fan as a favour. They are actually giving you the chance to win a FREE holiday at the lovely Sands Beach Resort in Lanzarote, just for taking two seconds to join their Facebook fan page. Go on! Do it now!

That’s a perfect example of how to motivate your online audience to do something. Show them that what you are asking them to do means a lot to you. Make it clear that you appreciate and value their effort so much that you are offering something great in return.

The right incentives will make all the difference to the success of your social marketing efforts. Be creative and come up with great ways to entice people to participate in whatever it is you want them to do. Think of your specific target audience. What is is that they like? What can you offer them that will get them to act?

Think of ways to make the people who help you out with your social marketing feel special, because that’s exactly what they are. Create an exclusive club for the most loyal of your followers. Offer them extras, such as insider information, advanced previews of new stuff and exclusive special offers. Show your loyal followers that they matter!

Many times, the best ideas for social marketing incentives will come from your customers themselves. You’ll find these ideas hidden in e-mails you receive, in comments on your blog, and in just about any kind of exchange you have with your customers and prospects. Listen to your audience, pay close attention to what they are saying and find out what they really want. Then offer it as an incentive.

As more and more businesses embrace social network marketing, you’ve got to take things to the next level if you’re going to stay ahead of the pack. Spend a few minutes right now and think of a couple of great incentives you could offer to make your social marketing even more effective.

But first spare a second or two and become a fan of TenerifeMagazine.com. You could be enjoying a holiday on Lanzarote before you know it!

Click to become a Facebook fan of TenerifeMagazine.com and you can win a FREE holiday at the Sands Beach Resort in Lanzarote.

Become a Facebook fan of TenerifeMagazine.com and you can win a FREE holiday at the Sands Beach Resort in Lanzarote.

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{ 2 comments… read them below or add one }

Phil Evans October 24, 2009 at 1:12 pm

Nice work John and team -

650 Fans in the first week on our Facebook page & counting!

49 followers on Twitter in days http://twitter.com/Joinsparkle

239 people to the sign-up page http://www.joinsparkle.com

Phil Evans October 24, 2009 at 1:13 pm

And if you want to make it 651 it’s here :)

http://www.facebook.com/pages/Sparkle/181655615728

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