Apr
23
Let’s face it: writing for your real estate blog takes time and effort, and month after month, this adds up to a significant amount of both. So why not plan ahead so that you can compile some of your posts into an e-book at a later date? This will give your old posts a new lease of life and let you get even more value from the work you have put into your property blog.
But would anyone be interested in an e-book made from material that is already in your real estate blog? The answer will surprise you!
The thing is that many of the e-books you see out there began their life as blog posts, and a good few of these are actually sold for cash, even going on to become bestsellers in some cases. The reason for this is that people want to have information at their fingertips, meaning that organising a group of your blog posts into one volume and presenting it to your clients on a silver plate will fill a very important niche.
However, in your case, as a real estate agent, you stand to gain more from using your e-book as a marketing tool by giving it away and encouraging people to share it, rather than if you try and sell it for a profit. In fact, once you have your real estate e-book ready, you should make sure it has all your contact details on, including website, e-mail and telephone number and market it aggressively so that it reaches as wide an audience as possible.
What kind of blog posts will make good e-book material?
Keep in mind that you want your e-book to be valid and relevant for a good time to come, so it is best to choose timeless topics related to the real estate market you are operating in. The idea here is to write some of your blog posts along a common theme, in such a way that each post can be reused as a chapter in your e-book (or part of one).
You can choose as wide a scope as you like for your e-book posts, either concentrating on strictly property-related topics and advice, such as the buying process, finding a good lawyer, taxes, inheritance and so on, or you could even expand and write about your area in a way that will interest property hunters and entice them to look at your market - things like attractions, nightlife, beaches, and so on.
Of course, once you get down to editing your e-book, you will probably have to update some parts, tweak others to make it all flow, and even write a short introduction and conclusion. But that should not be a major job if you plan it out beforehand and think about how all the individual chapters will fit together in the end. This also has an added bonus of providing you with a ready sequence of topics when it comes to writing your blog.
Don’t let your e-book take over your blog
Of course, you should not let your e-book enthusiasm get the better of your blog, and you should still write other posts about current events and topics related to the real estate markets you operate in.
After all, a key purpose of your blog is to keep your clients up to date with the latest property news, and at the same time show them that you are real estate expert with your finger on the pulse of your market.
Still, having an e-book to your name can be a very powerful marketing strategy that will get you both exposure and credibility, and planning to republish some of your posts in the future will mean that you get even more out of the effort you put into your blog.
Online Marketing
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