Jun
13
Which is better SEO or PPC ?
Filed Under Pay Per Click, SEO
A question I am often asked is SEO (Search Engine Optimisation) or PPC (Pay Per Click) most effective? The answer for most site owners is the same…ensure that you have a balanced strategy which not only includes a healthy long term SEO plan and PPC but also includes other strategies such as advertising on other portals to generate sales leads or email marketing. We recently gained a client that had their whole Internet Marketing budget allocated to their PPC campaigns. There are some problems with this strategy - one being that as more competitors join your PPC arena, your costs go through the roof, you loose credibility by not being the natural search and when you stop your PPC campaign you are totally wiped off the search engines, whereas with SEO you will continue to be there for some time to come..
When we started our business six years ago, we were predominantly a web site design agency, but as the demand for online results has increased our services have evolved in this direction and we now aggressively market our clients online using several strategies. Not only are we using different ways to market our web sites but we are now closely tracking conversion results and stats.
The actual design of your web site only accounts for a small percentage of what actually makes it work! Other elements in having a successful site would include; the content of the site, ranking in the search engines, how well you deal with enquiries and how well you analyse the stats to interpret how your users are using your site. We now encourage our clients to start their own blog and constantly update it to keep their clients and potential clients informed of what is happening in their company.
The principles of marketing apply online as much as they do offline. Each strategy should be part of an overall objective which is measured and reviewed. Several of these strategies should be running at the same time with those that aren’t performing dropping off and new ones being added.
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