15 minutes to revolutionise your Internet Marketing

In 2005, Forbes nominated the fish hook as one of the top 20 tools in human history. Ingenious, yet relatively simple to make and use, this tiny device revolutionised the life and diet of the costal and riverside dwellers who adopted it back then in the Stone Age.

Then, a good few millennia down the road, along came the net, and fishing was never the same again.

Now, what has this got to do with Internet marketing?

You see, if you rely solely on your website to generate sales, you are fishing for customers with a hook. It can work, you may be catching something, but at the end of the day you are severely limiting your potential. Meanwhile, there are others out there who are using the latest technology to haul in the real catches with their nets spread across a multitude of blogs, forums and other social media sites. Think about that!

In today’s Internet, your website is no longer the only place where online business happens, but you should be generating sales through a wider discussion about your company and products on a variety of other websites and social media. True, people will still come to your site to get in touch with you and complete the deal, but when they do so, many of them will be already sold on your products by the comments, reviews and other social chatter they have encountered on the wider social networks.

What it all boils down to is that online business is becoming increasingly decentralised. It’s not just about having a great website any more.This is the way forward for online marketing as we see it.

What you have to aim for is to create widespread discussons about your company and products, and to do that, you have to get out there and interact with your potential customers. It’s not terribly hard work, but it desperately needs to be done if you want to continue to make sales in the new online world.

An easy and painless plan to revolutionise your social marketing

You don’t need to invest massive amounts of resources and money to make social marketing work for you efficiently. All you have to do is to fill the bucket one drop at a time.

We strongly suggest that you get all your staff involved in the online social arena, not just the marketing department (there’s just too few of them). Ask each and every employee to set aside 10 to 15 minutes a day to follow our blueprint for making social network marketing work for your business. This could possibly be first thing in the morning, just after checking their e-mails. During the allotted time, they will write about the latest relevant news on your Twitter account, upload some new images to your Flickr account, post comments on your company Facebook page and reach out to the online multitudes through the other social networking sites.

Your staff must even – horror of horrors – post comments on other blogs and forums. Yes. You heard right. In fact we cannot stress this enough, because participating on other websites is an excellent way to get your company’s name out there in front of their visitors, so that you can then lead these people back to your blog or website with a well-placed link.

As you can see, your website remains the focal point and ultimate destination, and as such, you should keep it clean, easy to navigate and full of good quality product information. However, what you have now is a fishing net of social networking platforms that feed into each other, generate discussion and interest, and finally funnel visitors to your site to get the business done.

By building your social network bit by bit, you build up an ever-expanding net that is attracting potential clients from far and wide into your own online community. Best of all, several of these people will become converts and in turn help you to attract even more people simply by talking about your business on their own social networks, extending your catchment area even more.

How’s that for effective online marketing? Hop aboard now and make sure you’re not left stranded! 15 minutes a day is all it takes.

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